Marketo is a California-based provider of cloud-based marketing automation and revenue management software. It serves enterprise and mid-market clients in advertising, marketing, communications, financial services, healthcare, information technology, manufacturing/hardware, non-profit, education, and software industries globally.
The company went public on the NASDAQ exchange in May 2013.
- HQ Location
- United States
- Year Founded
Marketo has lost its chief marketing officer for the second time in a year and has yet to fill the position. Chandar Pattabhiram, promoted to Marketo's CMO spot last August as part of an executive-team shakeup, has left the company to take a job as CMO of Coupa Software Continue reading...
Marketo customers were left twiddling their thumbs yesterday when Marketo's main website Marketo.com, along with a handful of other Marketo domain properties, went dark for several hours, leaving subscribers unable to log in. The reason, it turned out, was the company failed to renew its...Read more
Anita Brearton's official title is founder and CEO, but she says the stories she hears from clients also make her a “marketing mom.” “We hear all the marketing sob stories,” said Brearton, whose Boston-based company CabinetM offers a discovery and management platform for...Read more
Think ‘free’ and you don’t generally think Microsoft. That, however, is about to change. During its Inspire partner conference taking place this week in Washington, D.C., the Redmond, Wash.-based company announced the release of Connections, a free email marketing app. Contin...Read more
Depending on your perspective, content marketing and marketing automation can be either snake oil or the greatest thing since sliced bread. The Skeptics Say 'Beware the Hype' On the one hand, you have the skeptics. For example, Dave Scott of BNGDesign notes, “Be careful you don’t...Read more