MediaBeacon indexes images, logos and other artwork before presenting them in a web browser. Silicon Connector brings those MediaBeacon assets into InDesign as HTTP links. Users can streamline prepress, publishing, and creative workflows for co-workers, partners and stakeholders.
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The good news: The proliferation of communication channels in the last few years has created countless pathways that a customer journey can take, providing brands with more opportunities and touchpoints to engage with customers than ever before. Continue reading...
Digital customer experiences involves a lot of moving parts — encompassing multiple touchpoints, channels and stages of a customer's lifecycle. Old styles of testing often give a partial or limited view of what is or isn't working. Continue reading...
London-based digital experience provider Qubit has built a machine-learning engine aimed to help marketers better target customers by revenue opportunities. Announced today, the Qubit ML engine leverages predictive analytics and machine learning. In an interview with CMSWire,&n...Read more