Momentum is a single-platform solution that enables multi-channel communication by sending and receiving SMS messages and transforming them to and from email based on customer preferences and company rules.
Every marketing team worth its weight in retweets knows the value of email marketing. Even those who believe that email is dying a slow death admit that — for now at least — email marketing still works. But for the naysayers, here’s where email marketing stands in 2017.&...Read more
Campaign Monitor has acquired customer data platform provider Tagga in a deal designed to help users "democratize behavioral customer data." Campaign Monitor, which has offices in Sydney, San Francisco, New York City and London, expects Tagga's technology to help it better leverage data within...Read more
The reports of the death of email are apparently exaggerated. Email volume rose 14 percent in the last quarter of 2016 year-over-year, according to Experian, a Dublin-based global information services group. Continue reading...