Mouseflow provides a tool for recording website visitors and building heatmaps of where they go on a given page. It serves agencies, ecommerce, education and government websites around the world.
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Products by Mouseflow
Through the Panama Papers released at the beginning of last year, the offshore tax haven activity of the national elites were seen in the full light of day by citizens. Continue reading...
Understanding and engaging with today’s customers requires the best possible data. That means relying less on black box third-party data and harnessing rich first-party data from interactions with customers. Continue reading...
Business intelligence has earned itself a snobby reputation. For non-enterprise organizations or — in my case — as a marketer, that reputation has led to both technophobia as well as an aversion to big data. Continue reading...
Back in 2011, Gartner predicted CMOs would spend more on technology than CIOs by 2017. It even reaffirmed that projection last year. In fact, the prediction seems accurate: CMOs are investing more in tech. However, marketers are still struggling to transition to more data-focused marketing. Con...Read more
Gartner gave its analysis of advanced analytics platforms a new name, but retained four of the same vendors as industry leaders for the second consecutive year. RapidMiner, KNIME, SAS and IBM lead Gartner's Magic Quadrant for Data Science Platforms. Continue readi...Read more