Mouseflow provides a tool for recording website visitors and building heatmaps of where they go on a given page. It serves agencies, ecommerce, education and government websites around the world.
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In light of Google's recent release of Google Surveys 360 — a groundbreaking addition to its enterprise Analytics 360 Suite — it's worth noting what this new market research tool gets right (and wrong). While Google Surveys 360 is a posit...Read more
Adobe Systems has released new capabilities in its analytics platform to help companies better analyze experiences on web and mobile applications. Continue reading...
Santa Cruz, Calif.-based Looker's raison d'être has been to make business intelligence as modular as possible — and then insert those modules into every nook and cranny of the enterprise. Anything, even a bot, can be improved with embedded analytics, according to Looker's worldview....Read more
Marketers that measure performance through mix modeling or cross-channel attribution alone do not get what they urgently need: a single view of marketing performance, according to Forrester senior analyst Tina Moffett. Vendors have taken notice and now combine traditional marketing mix modelin...Read more
Success in the digital experience realm comes down to striking a balance between what customers need and what the business hopes to achieve. Data-driven marketing tactics can help marketers mind the gap — and bridge customer strategy and ability to execute, with the right personalization...Read more