OpenText Optimost delivers engaging, profitable websites and campaigns with self-service capabilities and white glove consulting that helps you test confidently when the stakes and complexity are highest, immediately when speed is of the essence, and matches the perfect content to every customer.
Features include: self-service A/B/n testing, multivariate testing and optimization, targeting and personalization, analytics-as-a-service, and advanced segmentation and tracking.
Promises made at the beginning of a new year are usually forgotten by the end of the first quarter. Case in point: Businesses spend inordinate amounts of time developing yearly strategic plans with somewhat squishy outcomes. Continue reading...
Many have speculated if the advent of artificial intelligence (AI) signals the beginning of the end of content management as we know it. But AI can give your web CMS new life and make it much richer. After all, the best ideas often come from our darkest dreams. Continue reading...
December is a traditionally quiet month across most industries, but the world of open source CMS never truly rests. Sure, open source vendors (and their contributing communities alike) cooled their jets a little as the new year approached — but there was still plenty going on. Continue r...Read more