OpenText Optimost delivers engaging, profitable websites and campaigns with self-service capabilities and white glove consulting that helps you test confidently when the stakes and complexity are highest, immediately when speed is of the essence, and matches the perfect content to every customer.
Features include: self-service A/B/n testing, multivariate testing and optimization, targeting and personalization, analytics-as-a-service, and advanced segmentation and tracking.
Content marketers will continue to leverage web content management (WCM) technologies to facilitate the “best next digital experience” as monolithic infrastructures are replaced by more “modular, granular and atomic” technologies. That's the prediction from Gartner autho...Read more
Have a strong enough opinion on anything and you will inevitably provoke a discussion. And my recent series on the three to five year web content management replacement cycle did exactly that. Getting to the Root of Web CMS Churn David Hobbs is an author, consultant and fellow contrib...Read more
When CMSWire Founder and Publisher Brice Dunwoodie started looking for a new digital experience platform for his company's content and relevancy operations, he was confident he knew what he needed as well as why he needed to switch platforms. Continue reading...