OpenText Optimost delivers engaging, profitable websites and campaigns with self-service capabilities and white glove consulting that helps you test confidently when the stakes and complexity are highest, immediately when speed is of the essence, and matches the perfect content to every customer.
Features include: self-service A/B/n testing, multivariate testing and optimization, targeting and personalization, analytics-as-a-service, and advanced segmentation and tracking.
Basel, Switzerland-based Magnolia has released Magnolia Core 5.5, the latest iteration its recently renamed enterprise content management system (CMS), and Magnolia Now, the new cloud-based version of the CMS. Continue reading...
Think about the last time you tried to contact a customer service agent over the phone: The endless wait. The fun navigating the interactive voice response (IVR) system. And the possibility that your call could be randomly dropped at any time, which means you'd start the process all over again....Read more
In a multi-channel world with dynamic content, how do you keep up with the need for regular edits without pulling all-nighters? One answer is structured content. The Downside of Co-Mingling Content with Layout Picture this scenario: you manage product feature descriptions for you...Read more