Pardot is an on-demand marketing automation tool featuring CRM, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams generate sales leads, shorten sales cycles, and demonstrate marketing accountability.
If it could happen to one of the nation’s largest fund managers, it could happen to you. T. Rowe Price Group Inc. Continue reading...
Marketing automation replaces guesswork with analytics, automates lead nurturing, streamlines lead generation, improves personalization and arguably improves sales. Suffice to say, it's a huge hit. About 49 percent of companies use marketing automation, according to EmailMonday. Mar...Read more
If you want to understand the importance of customer experience (CX), just talk to Diane Magers, chair of the Wakefield, Mass.-based Customer Experience Professional Association (CXPA). Continue reading...