Pardot is an on-demand marketing automation tool featuring CRM, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams generate sales leads, shorten sales cycles, and demonstrate marketing accountability.
Using data effectively remains a priority and a challenge for marketers. Data-driven personalization campaigns and customer interactions are falling short. This isn't an issue of a lack of data, but rather an overabundance. Continue reading...
If it could happen to one of the nation’s largest fund managers, it could happen to you. T. Rowe Price Group Inc. Continue reading...
Marketing automation replaces guesswork with analytics, automates lead nurturing, streamlines lead generation, improves personalization and arguably improves sales. Suffice to say, it's a huge hit. About 49 percent of companies use marketing automation, according to EmailMonday. Mar...Read more