Pardot is an on-demand marketing automation tool featuring CRM, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams generate sales leads, shorten sales cycles, and demonstrate marketing accountability.
It’s a confusing time for small businesses. New technologies seemingly arrive on the scene every day, but with ongoing conversations about minimum wage increases and upcoming elections, it’s hard to know what you’ll need in six days, let alone six months. Continue...Read more
Bridgeline Digital has released an update to iAPPS Marketier that brings marketing automation capabilities to the forefront of the online marketing management solution. With iAPPS Marketier, marketers can set up rich landing pages, marketing automation flows and create audience segments to del...Read more
Marketo is diving into account-based marketing (ABM) with a new solution that's built natively within its marketing automation platform. Less than a month after becoming a private company owned by Vista Equity Partners, San Mateo, Calif.-based Marketo is capital...Read more