Pardot (SalesForce)

Pardot (SalesForce)

Pardot, now a division of ExactTarget, is a provider of cloud-based B2B marketing automation software solutions for companies with multi-touch sales cycles. It serves various organizations in the United States and internationally.

ExactTarget acquired Pardot in October 2012. Salesforce acquired ExactTarget in June 2013.

Company Info

HQ Location
United States
Year Founded
2007
Employees
124
Website

Products by Pardot (SalesForce)

Company Headquarters

Related News

  • Jan 11

    The $200M Automation Mistake That Could Happen to Your Brand

    If it could happen to one of the nation’s largest fund managers, it could happen to you. T. Rowe Price Group Inc. Continue reading...

  • Jan 4

    Why SMBs Are Embracing Marketing Automation

    Marketing automation replaces guesswork with analytics, automates lead nurturing, streamlines lead generation, improves personalization and arguably improves sales. Suffice to say, it's a huge hit. About 49 percent of companies use marketing automation, according to EmailMonday. Mar...Read more

  • Dec 29

    CMSWire's Top 10 Customer Experience & Marketing Stories of 2016

    If you want to understand the importance of customer experience (CX), just talk to Diane Magers, chair of the Wakefield, Mass.-based Customer Experience Professional Association (CXPA). Continue reading...

  • Dec 14

    SAP Acquires Abakus to Boost Hybris Chops

    Walldorf, Germany-based SAP just announced its intention to acquire Emeryville, Calif.-based Abakus, a provider of cloud-based solutions for cross-channel marketing measurement and optimization. The terms of the deal were not disclosed. Continue reading...

  • Dec 8

    Here's What Marketers Should Be Testing in the Holiday Home Stretch

    For marketers, this is it. We’re well into the final holiday countdown. And this is the season that, in many ways, sets the tone for the year ahead.  This is also the season to continuously test and optimize your sites and other key digital touchpoints. Continue reading...

Add a Product  

Suggest a Product

1 2 3