Pardot, now a division of ExactTarget, is a provider of cloud-based B2B marketing automation software solutions for companies with multi-touch sales cycles. It serves various organizations in the United States and internationally.
ExactTarget acquired Pardot in October 2012. Salesforce acquired ExactTarget in June 2013.
- HQ Location
- United States
- Year Founded
Products by Pardot (SalesForce)
Marketo CEO Steve Lucas stepped into the fray over his company's rollout of a big data re-architecture project formerly code-named Project Orion, announcing during a webinar that it would be at least "90 percent" complete by midyear. Continue reading...
(Editor's note: In an email to CMSWire, a Marketo spokesperson challenged the accuracy of this story, claiming there is "complexity around the platform and architecture." Marketo executives believe CMSWire did not accurately portray "the distinction and timing between the platform and the a...Read more
Marketo made some big promises to its users during its annual customer conference last May. However, nearly 10 months after the San Mateo, Calif.-based marketing automation provider revealed plans for a major platform re-architecture project, customers and partners are still reporting performan...Read more
Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales,...Read more
Using data effectively remains a priority and a challenge for marketers. Data-driven personalization campaigns and customer interactions are falling short. This isn't an issue of a lack of data, but rather an overabundance. Continue reading...