Pegasystems provides development, licensing and support software for automating business processes like customer relationship management and digital marketing. It serves the financial, healthcare, insurance, communications, media and government sectors mostly in the US, UK and the rest of Europe.
- HQ Location
- United States
- Year Founded
Products by Pegasystems, Inc.
A mobile, dispersed, on-the-go workforce has forced an issue for companies of all shapes and sizes: the need for mobile customer relationship management (CRM). Continue reading...
The concept of customer relationship management (CRM) software was established over 20 years ago and has since become a foundational business application of small and large enterprises alike. Using CRM systems, companies have transformed how they view and manage customer relationships from tra...Read more
The cost of acquiring a new customer can be anywhere from five to 25 times more expensive that retaining an existing one. That's why in today’s competitive digital marketing landscape, smart businesses do everything they can to show their appreciation for existing customers. This r...Read more
“Why is customer service still so awful?" Most people have asked themselves that question at one time or another. Continue reading...
It’s that time of year again, when organizations do a little soul searching on all that went right and wrong with their customer engagement strategies over the last 12 months. Continue reading...