PicturePark is a Swiss-based software company providing a digital asset management solution for sectors including construction, education, energy, finance and insurance.
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- Year Founded
Products by PicturePark DAM
You've interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors. At last — you choose a vendor and sign the contract. Your work is done. Not so fast. Buying technology is the easy part. Continue reading...
Every company that markets anything can benefit from digital asset management (DAM). That's a broad statement, but a true one. From a simple storage solution to a complex global platform, marketers at companies of all sizes can enhance their marketing strategy with some form of asset cont...Read more
In a world where users are demanding constantly improved digital presence, and consistency of message and content across all media and message components, organizations of every kind are scrambling for tools and techniques to meet those demands. Continue reading...
Digital asset managers have to embrace both sales and marketing. In effect, they have to sell their DAM solutions to their end users. Continue reading...
In her role as senior director of content strategy for Hilton Worldwide, Meghan Walsh's responsibilities include more than publishing content. She champions digital asset management (DAM) and often sits at the center of web technology selection and implementation. She helps Hilton Worldwide ens...Read more