Portrait Explorer is a solution that allows users to explore customer data. Real customers from the database are displayed as "customer cards" that provide a dashboard of each individual.
As a product marketer for a software company, I know that I must adopt an agile approach to keep my head above water and stay ahead of the latest trends in our complex, technology-driven marketing world. Continue reading...
I recently had lunch with some smart data scientists, marketers and general analytics folks when we started listing all the different ways we segment customer data, what kinds of data we search for when the answers are lacking, and how the wealth of data we have today can help us Continue readi...Read more
Data defines the Digital Age. It plays an integral role in almost every aspect of our lives and has become the operative force in the evolution of commerce and technology. Continue reading...