Portrait Explorer is a solution that allows users to explore customer data. Real customers from the database are displayed as "customer cards" that provide a dashboard of each individual.
For most companies, there is no shortage of tools and services available to track customer experience. Continue reading...
As the volume and variety of data grows, so does the quest to make it actionable in the form of insights-driven marketing. But as Forrester is quick to note, few firms have the requisite budgets, technology capabilities or analytical skills to advance their analytics agendas internally, so they...Read more
Picture the ideal customer: a frequent shopper, highly engaged and loyal. But most business can tell you even the “ideal” customer can be fickle. She'll turn away (or be lured away) in an instant, without any warning. Continue reading...