Pressmart Media is a provider of online publishing services. It engages in publishing electronic editions for large national publications. It focuses on distribution channels, such as web, mobile, E-Reader, RSS, and podcasts. The company also provides mobile publishing applications.
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The term agile marketing has been bandied about for a few years now. A recent article went so far as to suggest 2017 will be the year agile marketing goes mainstream. So should already stressed out marketers add agile marketer to their long list of things that keep them Continue...Read more
BARCELONA — SAP has come the massive Mobile World Congress (MWC) here this week to court iOS and SAP cloud platform developers. Delivering on a promise that Apple CEO Tim Cook and SAP CEO Bill McDermott made last May, the company is unveiling new tools to transform their c...Read more
In the hurried, fast-paced world we live in, it seems only natural that hands-free voice search is fast becoming the next big technology sensation. Apparently, it's not enough to have the World Wide Web at your fingertips or even at the push of a button. Continue reading...
Do we really have to spend so much time defining customer personas? The question came up during a recent customer journey mapping workshop with a B2B organization. Some considered the amount of time spent defining one customer persona excessive. Continue reading...
The Wild West days of the web are coming to an end as people settle down and select their favorite websites as the starting points for an increasing number of their tasks. Continue reading...