Adnovate's Product Information Management solution enables users to manage all their product information centrally, controlling how and where they are used.
Some of PIM's features include: Automatically distribute content to eCommerce platforms, websites, publishing and artwork creation tools; Import, add, review and approve translations; Create sets of products for promotion; Set-up product relations, cross and up-sell; Include images, meta-data, video, text, translations and product specifications.
Digital marketing experience and transactional commerce are becoming increasingly entwined, resulting in a new set of opportunities, challenges and practices. Delivering excellent commerce experiences requires business alignment across all channels, touch points and devices. Continue reading...
Paris-based advertising and marketing technology provider Criteo plans to acquire an e-commerce advertising platform for $250 million, the company announced today. Criteo's acquisition of New York City-based HookLogic will help Criteo users connect retail e-commerce sites with brands via s...Read more
Today’s customers rule their shopping experience. They research, browse, compare and purchase at any given moment and from every kind of device. This always-available digital connection has caused consumers to expect personalized experiences delivered by brands that understand thei...Read more