QuBit Digital Ltd.
QuBit Digital Ltd. is a provider of technology solutions to collect and process Web data including tag management, marketing attribution, customer intelligence, and Web personalization. The company also offers customer analytics solutions, such as customer intelligence, behavioral attribution, customer opinion, and usability labs, and automation and personalization solutions, including Web testing and personalization. It serves the e-commerce, publishing, and lead generation businesses.
- HQ Location
- United Kingdom
- Year Founded
Products by QuBit Digital Ltd.
Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit. Continue reading...
Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales,...Read more
Understanding and engaging with today’s customers requires the best possible data. That means relying less on black box third-party data and harnessing rich first-party data from interactions with customers. Continue reading...
Gartner kept the same four leaders in its report on digital marketing hubs this year: Adobe, Oracle, Salesforce and Marketo. However, in the Magic Quadrant for Digital Marketing Hubs released Tuesday, Gartner analysts moved Adobe, Oracle and Salesforce farther ahead of Marketo in terms of...Read more
New ‘languages of loyalty’ have emerged, driven by brands experimenting with creative digital experiences — and they've changed the dynamics of customer loyalty, according to a new survey by Accenture Strategy. The report, “Seeing Beyond the Loyalty Illusion: It’s...Read more