The RedPoint Convergent Marketing Platform is an integrated marketing platform that provides the functionality necessary to receive raw data and utilize that data to deliver highly targeted and timely cross channel communications. This product combines Data, Insight and Action in a single, cohesive solution.
Primary Use Cases
marketing campaign management
We've reached the midway point of the year. The time when people take vacations, travel to warm beaches and ... start their planning and budgeting processes for the coming year. For marketing departments, they're doing this in the face of increased responsibilities in three areas: ...Read more
The emergence of live video features on Facebook, YouTube, Instagram and Twitter has changed the face of content marketing. But before we delve into the best ways to leverage a live stream, let’s take a look at why live video marketing is causing such a fuss. Continue reading...
“A journey,” said John Steinbeck, “is like marriage. The certain way to be wrong is to think you control it.” Steinbeck knew that lesson well. In "Travels with Charley," the author spent much of the travelogue lost. Similarly, many marketers often find their efforts to...Read more