ResponseTek's Customer Experience Platform is a data and analytics system that identifies how well a company’s products and services are being received by customers. Its reporting and voice of the customer tools work at both the aggregate and individual level by attempting to establish listening points across all types of digital interactions.
Primary Use Cases
Customer Experience, Sentiment Analysis, Enterprise Listening
The constant addition of digital communication channels and devices have obliged organizations to create seamless customer experiences across these proliferating channels. Continue reading...
Stamford, Conn.-based Gartner recently released its second annual Magic Quadrant for Digital Marketing Analytics, naming SAS, Adobe and Google as Leaders. Continue reading...
“In measurement,” wrote CMSWire’s Gerry McGovern last February, “you must constantly ask this question: Am I measuring what is important?” If at some point the answer came back “No,” would you stop constantly asking? And what measures would you be willi...Read more