ResponseTek's Customer Experience Platform is a data and analytics system that identifies how well a company’s products and services are being received by customers. Its reporting and voice of the customer tools work at both the aggregate and individual level by attempting to establish listening points across all types of digital interactions.
Primary Use Cases
Customer Experience, Sentiment Analysis, Enterprise Listening
“A journey,” said John Steinbeck, “is like marriage. The certain way to be wrong is to think you control it.” Steinbeck knew that lesson well. In "Travels with Charley," the author spent much of the travelogue lost. Similarly, many marketers often find their efforts to...Read more
Experts put content marketing on a pedestal, but practitioners remain surprisingly skeptical. Although 88 percent of B2B marketers have adopted content marketing, according to the Content Marketing Institute’s 2016 B2B survey report, 70 percent of those marketers don’t believe that t...Read more
Chicago has inspired novelists, movie directors, politicians and innovators. It's also inspired the team at CMSWire — which is why we are returning once again to the Windy City this November to share the latest strategies, technologies, practices and case studies in digital customer exper...Read more