ResponseTek's Customer Experience Platform is a data and analytics system that identifies how well a company’s products and services are being received by customers. Its reporting and voice of the customer tools work at both the aggregate and individual level by attempting to establish listening points across all types of digital interactions.
Primary Use Cases
Customer Experience, Sentiment Analysis, Enterprise Listening
Ecommerce companies are jumping into strategies pioneered by the content industry to differentiate themselves from the competition. As I discussed in my previous post, we’re seeing tried-and-true tactics from the content side, such as consistent customer journeys and omnichannel con...Read more
- Mar 29
For decades, brands have relied on gut intuition and over-generalized best practices to drive their marketing programs. But sustainable success in today's competitive landscape requires something more sophisticated than a strategy driven by the highest paid person's opinion. Continue reading...