Responsys is a provider of email, mobile, social, display and Web marketing tools for segmenting and targeting customers based on various personas. It serves the financial, retail, healthcare, aviation, technology and media industries.
- HQ Location
- United States
- Year Founded
An increasingly digital workplace is extending the marketing department beyond the walls of the office. That has big implications for marketing leaders in terms of how they execute their responsibilities and manage a team no longer confined by brick and mortar. Continue reading...
The global trust epidemic has become a pandemic. Historic lows are being reached in people’s distrust of government and business. The system is broken. Continue reading...
One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly. The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place firs...Read more
Marketers are demanding more from mobile ad campaigns. In 2017, the issue of how trust can be brought back to the space will dominate the conversation as they sort the new demands going forward. Continue reading...
Social marketers who think their words alone will win fans and influence people — how to put this gently? Text is out. It had a good run, but it's pretty much over. Long form content still has its place. According to Social Media Examiner's 2016 Social Media Marketing...Read more