Responsys is a provider of email, mobile, social, display and Web marketing tools for segmenting and targeting customers based on various personas. It serves the financial, retail, healthcare, aviation, technology and media industries.
- HQ Location
- United States
- Year Founded
Marketers have been swamped for years now with emerging technologies which help them better identify prospects, target and re-target them, personalize campaigns and squeeze every ounce of value out of every advertising dollar spent. Continue reading...
Sit down, please. This is going to come as a shock to everyone involved in marketing, promoting or pitching a product or service. Not everything is awesome. Not your new product release, not that platform upgrade you deluded yourself into thinking is the "most innovative advancement" in the hi...Read more
Everyone may think he is a writer, but the fact is writing relevant, engaging content is hard. The challenge is especially acute because marketers "lack the manpower, budget, or — sometimes — the capability to maintain and optimize the volumes of content they're publishing," Forres...Read more
Marketing automation is no longer a practice reserved exclusively for enterprise-grade companies. In fact, small- and medium-sized (SMBs) are adopting marketing automation tools in droves. One of the solutions being flocked to is Leadsius, a freemium marketing automation system that markets its...Read more
- Mar 29