Responsys is a provider of email, mobile, social, display and Web marketing tools for segmenting and targeting customers based on various personas. It serves the financial, retail, healthcare, aviation, technology and media industries.
- HQ Location
- United States
- Year Founded
Cross-channel customer experience (CX) is a non-linear animal. A customer’s need-based path more closely resembles Indiana Jones’ tenuous navigation through the Temple of Doom rather than a nicely manicured path in the woods. Adding to the ambiguity are the many definitions...Read more
Football player Colin Kaepernick, the sometimes quarterback for the San Francisco 49ers, made a bold social statement in August when he refused to rise for the national anthem at the start of an NFL game. Continue reading...
Mark Ritson has some strong opinions on content marketing. Writing in Marketing Week, Ritson calls the practice "bollocks" — or as the URL puts it, "bullshit." At the risk of adding more content to what he rightly points out is an already glutted field — I disagree. Continue readin...Read more
It’s a confusing time for small businesses. New technologies seemingly arrive on the scene every day, but with ongoing conversations about minimum wage increases and upcoming elections, it’s hard to know what you’ll need in six days, let alone six months. Continue...Read more
Adobe Systems has released new capabilities in its analytics platform to help companies better analyze experiences on web and mobile applications. Continue reading...