Responsys is a provider of email, mobile, social, display and Web marketing tools for segmenting and targeting customers based on various personas. It serves the financial, retail, healthcare, aviation, technology and media industries.
- HQ Location
- United States
- Year Founded
The ad technology space is relatively young but it has chalked up two blockbuster deals: Google's $750 million dollar acquisition of AdMob in 2010 and Twitter's $350 million dollar acquisition of MoPub in 2013. Now a third deal joins the list and vaults over both transactions: A...Read more
Want to beat your competition at the marketing game? One way is to identify technologies that are gaining traction and get an early jump on using them. For example, B2B marketing has evolved from using email marketing, to marketing automation, which has powered the rise of content market...Read more
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Each day, customers have countless opportunities to engage with brands and brands have countless opportunities to engage with customers. Sixty percent of US adults use multiple devices every day, creating a highly connected, yet disparate audience. Continue reading...