Responsys is a provider of email, mobile, social, display and Web marketing tools for segmenting and targeting customers based on various personas. It serves the financial, retail, healthcare, aviation, technology and media industries.
- HQ Location
- United States
- Year Founded
No matter what you sell and serve customers, your team has more information at its fingertips today than your e-commerce and retailing forerunners ever did. But your organization faces a big challenge: How do you best manage all that data and convert it to meaningful customer experiences and br...Read more
What if you could better understand the characteristics of individuals likely to commit fraud or customers at risk of attrition? What if you could personalize your marketing outreach and website content for each individual customer? What if you could target only the customers you...Read more
Integrating online and offline channels is where the cross-channel marketing efforts of many companies tend to stall. Continue reading...
We all know that data is the key to digital marketing but there are some significant distinctions between B2C and B2B digital marketing that often get glossed over. What’s more, when business marketers use techniques and technologies built for the consumer world, it can put them at a majo...Read more
Lytics launched its Customer Data Management (CDP) platform in 2014 to help enterprise customers automate personalized marketing. Until now, Lytics relied on integrations with other marketing technology vendors to execute those targeted marketing campaigns. Today the Portland, Ore.-b...Read more