Responsys is a provider of email, mobile, social, display and Web marketing tools for segmenting and targeting customers based on various personas. It serves the financial, retail, healthcare, aviation, technology and media industries.
- HQ Location
- United States
- Year Founded
We now have vast quantities of sales-related data at our disposal. If you use automated systems for compensation management, quoting and configuration, territory and quota, marketing and any other sales or marketing task, all of the related intelligence is at your fingertips. But having...Read more
I never understood the importance of brand until I saw brand in action. In many cases I believed having the best product and experience was enough and brand was just a name, something that came with a nice logo. I was wrong. A great brand represents an entire experience. Continue reading...
Marketers know that words matter ... as do numbers. That’s why successful Chief Marketing Officers are developing split personalities — part artist, part technologist. Continue reading...
Video is arguably the future of content marketing. Within the next year, Cisco predicts video will account for 69 percent of all consumer internet traffic. YouTube has more than a billion users that watch hundreds of millions of hours and generate billions of video, the company...Read more
Data and analytics have become so intertwined with marketing strategy it’s no longer acceptable to say you’re a marketer "but not a numbers person." Marketing used to be strictly an art, not a science. Continue reading...