Responsys is a provider of email, mobile, social, display and Web marketing tools for segmenting and targeting customers based on various personas. It serves the financial, retail, healthcare, aviation, technology and media industries.
- HQ Location
- United States
- Year Founded
Software sold as a “service” might work as a business model, but for the customer — at least for this customer — buying marketing SaaS sucks. I didn’t arrive at that sophisticated conclusion lightly. Continue reading...
Predictive analytics is currently one small piece of the MarTech ecosystem. Brands juggle more than a dozen MarTech solutions and app SDKs to try and capture some return on investment (ROI). This limits the use of predictive analytics as a result, due to lack of data and follow-through....Read more
The quest for digital transformation creates simultaneous challenges and opportunities. But companies have no choice but to embrace both with fervor if they want to play active roles in an increasingly global marketplace. Continue reading...
From tarot card readings to fortune tellers, Nostradamus to the Farmer's Almanac, people have tried to predict the future. Predictive analytics aims to make forecasting a regular business practice. Businesses large and small collect data in an effort to understand and serve their custom...Read more
San Mateo, Calif.-based Lattice Engines launched a new predictive analytics platform to help marketers optimize customer-related workflows. The announcement — just two days after Bluecore, a data marketing platform for e-commerce brands, released a new predictive analytics...Read more