Responsys is a provider of email, mobile, social, display and Web marketing tools for segmenting and targeting customers based on various personas. It serves the financial, retail, healthcare, aviation, technology and media industries.
- HQ Location
- United States
- Year Founded
SAN FRANCISCO — Startup Socials’ two-day Growth Marketing Conference kicked off today targeting digital and growth marketing professionals. The sold-out event at Hotel Kabuki drew about a dozen vendors and 250 attendees, including growth marketers from LinkedIn, Lyft and Box. P...Read more
Facebook has morphed from a social network to a sales-marketing-branding extravaganza. Between Facebook’s Instant Articles and new integrations like live streaming and branded content, the social networking giant is creating myriad new avenues for marketers who wa...Read more
Once upon a time, artificial intelligence was the stuff of science fiction. But it isn’t quite so farfetched now. In fact, we're already glimpsing early signs of it in the workplace. Continue reading...
Marketo co-founder Jon Miller claims he's advancing the concept of account-based marketing to "account-based everything." In a flagship release from his new venture, Engagio, Miller said he's offering a coordinated strategy that links decision-makers in an account across channels and departmen...Read more
Tenure for CMOs has slipped for the first time in a decade, from 48 months to 44 months. Combine that information with insights from Forrester, which revealed that 85 percent of marketing executives believe that today’s marketing department includes functions that no one thought wou...Read more