Retargeting is a complementary marketing tool to marketing strategies that allows to find lost customers and display personalized banner ads that match their interests.
Primary Use Cases
Marketing Campaign Optimization
In February 2017, Google announced it was making Data Studio, which was formerly included in Google Analytics 360 Suite, available for free to any Google Apps user. After spending the last few months experimenting with Data Studio, I highly recommend leveraging the tool for your reporti...Read more
Sprout Social has introduced a new capability into its social media management platform that allows brands to build a customized chatbot for Facebook Messenger. That bot's duty? Serve as a front-line assistant to marketers and customer service professionals, providing information to custom...Read more
You would think that after selling tea for more than 300 years (Twinings’ flagship store opened in London in 1706), just about everything having to do with tea would have been said and done. Continue reading...