Retargeting is a complementary marketing tool to marketing strategies that allows to find lost customers and display personalized banner ads that match their interests.
Primary Use Cases
Marketing Campaign Optimization
Data and analytics have become so intertwined with marketing strategy it’s no longer acceptable to say you’re a marketer "but not a numbers person." Marketing used to be strictly an art, not a science. Continue reading...
When I started out on this web journey back in the mid-90's, I was a bit idealistic and naive. I actually believed that the web could be a place where people could find and do what they needed to do as quickly and easily as possible. Continue reading...
Alterian is once again an independent entity. SDL acquired the marketing automation and campaign management software vendor in 2012, but released it under a management buyout in early November. As a former executive at both SDL and Alterian, people have been asking me what I th...Read more