Retargeting is a complementary marketing tool to marketing strategies that allows to find lost customers and display personalized banner ads that match their interests.
Primary Use Cases
Marketing Campaign Optimization
LAS VEGAS — Adobe has done plenty of talking at its annual digital marketing conference here at the Venetian Hotel. Now it’s time to let some of the 12,000 Adobe Summit attendees share their views. The Adobe Summit runs through tomorrow. Continue reading...
Gartner predicted in 2012, that by 2017 CMOs would outspend CIOs on IT. The prediction was right on the money. Marketing and advertising technology budgets have continued to rise in the years following the prediction, according to a 2016 survey by the research firm. Continue read...Read more
The future of machine learning technology in marketing sounds promising. Machines will not only fulfill ordinary, everyday tasks but accomplish things humans cannot even conceive of by deriving predictive models with powerful, automated technology. Continue reading...