Retargeting is a complementary marketing tool to marketing strategies that allows to find lost customers and display personalized banner ads that match their interests.
Primary Use Cases
Marketing Campaign Optimization
Tom Standage, the deputy editor and digital strategy head for The Economist, has become very bearish about digital advertising. Earlier this month, when Medium CEO Ev Williams announced the company was eliminating 50 jobs and changing its business model to reflect the company's orig...Read more
Today’s shoppers move comfortably between physical and digital. They browse merchandise, then research alternatives. They handle products, then check reviews. Online touchpoints are integral to the purchasing journey. The problem for brick-and-mortar retailers is Amazon has a huge...Read more
If it could happen to one of the nation’s largest fund managers, it could happen to you. T. Rowe Price Group Inc. Continue reading...