RightWave is the provider of a marketing automation system featuring database management, email marketing tools, demand generation and CRM integration to connect disparate customer data sources. It serves a variety of customers and has established links to fulfillment and list vendors to help supply customers with possible leads.
- HQ Location
- United States
- Year Founded
Products by RightWave, Inc.
You’re the chief marketing officer of a large or mid-sized company. You love being a CMO and the varied, ever-broader responsibilities of nurturing a brand. Life is good. Then one day, the company joins the growing list of organizations moving a new executive into the C-suite: a c...Read more
(Editor's note: In an email to CMSWire, a Marketo spokesperson challenged the accuracy of this story, claiming there is "complexity around the platform and architecture." Marketo executives believe CMSWire did not accurately portray "the distinction and timing between the platform and the a...Read more
Marketo made some big promises to its users during its annual customer conference last May. However, nearly 10 months after the San Mateo, Calif.-based marketing automation provider revealed plans for a major platform re-architecture project, customers and partners are still reporting performan...Read more
Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales,...Read more
Using data effectively remains a priority and a challenge for marketers. Data-driven personalization campaigns and customer interactions are falling short. This isn't an issue of a lack of data, but rather an overabundance. Continue reading...