RightWave is a marketing automation system offering email marketing tools, campaign management, segmentation, A/B testing, demand generation and addressing spam filters.
Primary Use Cases
While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention. McKinsey research suggests media fragment...Read more
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH — one of the more conventional ad channels — is ripe for transformation by mobile data. With locat...Read more
Second of a two-part series. Today most of our customers and potential customers connect to the digital world with two or more devices that use multiple touchpoints, from websites to mobile applications. But users don't see these various options as disparate parts. Continue reading...