Rocket Fuel is a Digital Marketing Hub that helps advertisers with marketing choices through Big Data and AI.
The Rocket Fuel Digital Marketing Hub has solutions in: Advertising Program creation (Origin), Data Management (DMP), Marketing across different devices and channels (Marketing That Learns), Site Optimization, Data Analysis (Mission Control Insights), and Security and Inventory Quality.
Primary Use Cases
Oracle announced its intentions to acquire Moat this week, a company that provides advertising insights for digital ad buyers. When the reported $850 million deal is finalized, Oracle plans to integrate Moat into its Oracle Data Cloud. Continue reading...
Marketers are constantly being exhorted to use data and analytics to identify exactly what their audiences like, what they buy, what their motivations are and what they might spend money on in the future. Continue reading...
Whether your goal is to create a more reputable business, change your industry, reach more potential customers or expedite the sales process, your organization invests in content marketing to influencing people. Continue reading...