Rocket Fuel is a Digital Marketing Hub that helps advertisers with marketing choices through Big Data and AI.
The Rocket Fuel Digital Marketing Hub has solutions in: Advertising Program creation (Origin), Data Management (DMP), Marketing across different devices and channels (Marketing That Learns), Site Optimization, Data Analysis (Mission Control Insights), and Security and Inventory Quality.
Primary Use Cases
Digital Asset Managers and administrators spend an enormous amount of time and energy on metadata application. It is tedious, thankless work, but absolutely necessary to find assets in the sea of digital petabytes. Continue reading...
Performance marketing has become such an essential driver of business success that those CEOs who overlook it do so at the detriment of their business. Continue reading...
Modern customer journeys are erratic. Customers research and look at products in-store and online. They ask questions in chat windows, through emails, via the phone and in person. They toggle between phones, laptops, iPads and physical stores so rapidly it could make your head spin. Con...Read more