Rocket Fuel is a Digital Marketing Hub that helps advertisers with marketing choices through Big Data and AI.
The Rocket Fuel Digital Marketing Hub has solutions in: Advertising Program creation (Origin), Data Management (DMP), Marketing across different devices and channels (Marketing That Learns), Site Optimization, Data Analysis (Mission Control Insights), and Security and Inventory Quality.
Primary Use Cases
The buzz surrounding machine learning and artificial intelligence (AI) in the consumer world has rapidly bled over into the enterprise. Continue reading...
The first decade of programmatic video began in 2008 when the Interactive Advertising Bureau (IAB) released the Video Ad Serving Template (VAST) followed by the launch of the first video demand-side platforms DSP’s and exchanges. Continue reading...
Part one of a two-part series. The art of engaging with users using your own brand’s story is, appropriately, known as brand storytelling. It shouldn’t be confused with the story of how a brand was established or the hardships you faced when you just started. Developing Str...Read more