Rocket Fuel specializes in Big Data and artificial intelligence to provide solutions in marketing. They produce solutions in Advertising Programs, Data Management, Site Optimization, Dynamic Personalized Ads, Security and Inventory Quality, and more. Rocket Fuel is based in Redwood City, CA and was founded in 2008.
- HQ Location
- United States
- Year Founded
“A journey,” said John Steinbeck, “is like marriage. The certain way to be wrong is to think you control it.” Steinbeck knew that lesson well. In "Travels with Charley," the author spent much of the travelogue lost. Similarly, many marketers often find their efforts to...Read more
Experts put content marketing on a pedestal, but practitioners remain surprisingly skeptical. Although 88 percent of B2B marketers have adopted content marketing, according to the Content Marketing Institute’s 2016 B2B survey report, 70 percent of those marketers don’t believe that t...Read more
Anita Brearton's official title is founder and CEO, but she says the stories she hears from clients also make her a “marketing mom.” “We hear all the marketing sob stories,” said Brearton, whose Boston-based company CabinetM offers a discovery and management platform for...Read more
Sizmek acquired fellow marketing and advertising technology provider Rocket Fuel for $145 million today, well shy of the Redwood City, Calif.-based company's peak valuation of $2 billion. Rocket Fuel now joins Sizmek in the ranks of formerly publicly-traded companies. Continue reading...
Content marketing has become the backbone of every worthwhile B2C and B2B marketing strategy. The short explanation for that is that no other form of marketing allows a brand to deliver such high value information at the same speed and scale. Continue reading...