Retailers are asking for extended attributes, high resolution images and better marketing copy. Suppliers are tailoring their data to fit each retailer's unique requirements. Salsify both sides create and exchange mutual information, allowing products to get to the market faster and to maximize the sales opportunity for every product.
DAM has moved out of the wings and into the spotlight. Digital asset management (DAM) platforms were once relegated to a supporting role for media industries dependent on large quantities of rich content assets. Continue reading...
Have you ever had a child ask you, “Why?” only to follow it up with another “Why?” immediately after you gave what you thought was a well-thought out explanation? It's frustrating, isn't it? You may think they are intentionally trying to irritate you by asking the...Read more
Nearly all brands are stuck in old “broadcast” modes of social media practices and rely too much on push tactics rather than listening and engaging. This was one of the findings out of San Francisco-based Lithium Technologies State of Social Engagement report, released this week. Co...Read more