Retailers are asking for extended attributes, high resolution images and better marketing copy. Suppliers are tailoring their data to fit each retailer's unique requirements. Salsify both sides create and exchange mutual information, allowing products to get to the market faster and to maximize the sales opportunity for every product.
You've interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors. At last — you choose a vendor and sign the contract. Your work is done. Not so fast. Buying technology is the easy part. Continue reading...
Every company that markets anything can benefit from digital asset management (DAM). That's a broad statement, but a true one. From a simple storage solution to a complex global platform, marketers at companies of all sizes can enhance their marketing strategy with some form of asset cont...Read more
In a world where users are demanding constantly improved digital presence, and consistency of message and content across all media and message components, organizations of every kind are scrambling for tools and techniques to meet those demands. Continue reading...