Semphonic (formerly 2nd Sight, Inc.) is a provider of Web analytics and digital measurement consulting services to corporations, government agencies, and non-profits. The company builds online digital measurement and Web analytics programs for companies worldwide. It offers consulting services in the areas of digital analytics planning, process, and governance, digital analytics solution selection, implementation, and administration, privacy and personal identifiable information collection compliance, and Web analytics data quality audit, website reporting, website analysis, social media, mobile, multivariate testing, training, and support. It operates as a subsidiary of Ernst & Young LLP.
- HQ Location
- United States
- Year Founded
Products by Semphonic
Have you ever seen a salesperson boast about meeting their revenue targets without caring about whether the sale was profitable? Have your kids proudly showed you an A on their geometry test and ignored the fact that they haven't turned their homework in for a month? Has a delivery team...Read more
2017 will see some major changes in the big data ecosystem, driven in part by two trends. Both trends offer opportunities for data-driven organizations to stay ahead of the curve — but only if they take the time to do some preparation now. 1. Hadoop Gets Put to the Test – He...Read more
The retail customer experience has evolved from primarily focusing on the end game – — the transaction — where consumers would be rewarded at the point of purchase to a holistic, data-driven process that uses insights to give people what they want during all phases of the jour...Read more
Management consultant Peter Drucker once said, “If you can’t measure it, you can’t improve it.” This statement has never been more relevant. Businesses have access to unprecedented amounts of data, but all that data means nothing unless they can turn it int...Read more
The deployment of open sources tools and programming are exposing analytics practitioners to more developers. Not surprisingly, these two professionals are still often viewed collectively as an odd couple. Continue reading...