Semphonic (formerly 2nd Sight, Inc.) is a provider of Web analytics and digital measurement consulting services to corporations, government agencies, and non-profits. The company builds online digital measurement and Web analytics programs for companies worldwide. It offers consulting services in the areas of digital analytics planning, process, and governance, digital analytics solution selection, implementation, and administration, privacy and personal identifiable information collection compliance, and Web analytics data quality audit, website reporting, website analysis, social media, mobile, multivariate testing, training, and support. It operates as a subsidiary of Ernst & Young LLP.
- HQ Location
- United States
- Year Founded
Products by Semphonic
Last month, we discussed the different forms of data analysis and their applicability across different organizations and different uses cases. Understanding the landscape of available data analytics methods and determining which tools are appropriate for various projects and use cases is critic...Read more
Last week Slack added new analytics features to its real-time communication app to provide deeper, contextual insight into channel and individual user activity. In the blog post announcing the new capabilities, officials stated the additions are meant to help companies make more infor...Read more
As a leader at your company, you likely know very well how much you rely on data to make day-to-day decisions. And you likely have lots of it. Continue reading...
Chicago has inspired novelists, movie directors, politicians and innovators. It's also inspired the team at CMSWire — which is why we are returning once again to the Windy City this November to share the latest strategies, technologies, practices and case studies in digital customer exper...Read more
The retail industry is in decline. People commonly attribute the decline to three factors: too many malls, customers switching to online shopping and a change in mindset from materialism to experiences. But what if we brought the online experience to offline shopping — wou...Read more