Semphonic (formerly 2nd Sight, Inc.) is a provider of Web analytics and digital measurement consulting services to corporations, government agencies, and non-profits. The company builds online digital measurement and Web analytics programs for companies worldwide. It offers consulting services in the areas of digital analytics planning, process, and governance, digital analytics solution selection, implementation, and administration, privacy and personal identifiable information collection compliance, and Web analytics data quality audit, website reporting, website analysis, social media, mobile, multivariate testing, training, and support. It operates as a subsidiary of Ernst & Young LLP.
- HQ Location
- United States
- Year Founded
Products by Semphonic
In light of Google's recent release of Google Surveys 360 — a groundbreaking addition to its enterprise Analytics 360 Suite — it's worth noting what this new market research tool gets right (and wrong). While Google Surveys 360 is a posit...Read more
Adobe Systems has released new capabilities in its analytics platform to help companies better analyze experiences on web and mobile applications. Continue reading...
Santa Cruz, Calif.-based Looker's raison d'être has been to make business intelligence as modular as possible — and then insert those modules into every nook and cranny of the enterprise. Anything, even a bot, can be improved with embedded analytics, according to Looker's worldview....Read more
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Success in the digital experience realm comes down to striking a balance between what customers need and what the business hopes to achieve. Data-driven marketing tactics can help marketers mind the gap — and bridge customer strategy and ability to execute, with the right personalization...Read more