Semphonic (formerly 2nd Sight, Inc.) is a provider of Web analytics and digital measurement consulting services to corporations, government agencies, and non-profits. The company builds online digital measurement and Web analytics programs for companies worldwide. It offers consulting services in the areas of digital analytics planning, process, and governance, digital analytics solution selection, implementation, and administration, privacy and personal identifiable information collection compliance, and Web analytics data quality audit, website reporting, website analysis, social media, mobile, multivariate testing, training, and support. It operates as a subsidiary of Ernst & Young LLP.
- HQ Location
- United States
- Year Founded
Products by Semphonic
Every marketer understands that maintaining product and service quality is paramount because it reassures customers that features and performance will remain consistent, both across users and over time. Maintaining high levels of quality is challenging but necessary. Continue reading...
Marketers are constantly being exhorted to use data and analytics to identify exactly what their audiences like, what they buy, what their motivations are and what they might spend money on in the future. Continue reading...
We, as an industry, need to retire our obsession with “real-time,” “near real-time,” “speed-of-thought” and every other time-specific type of analytics. The demand for accurate, real-time data analysis spawned a feeding frenzy of analytics product design and...Read more
IBM today added new cognitive capabilities to IBM Watson Marketing Insights cloud platform to improve marketer's insights into audience behavior. The new audience insights uncover key predictors in customer behaviors based on data gathered from customer interactions with the brand across busin...Read more
Lattice Engines updated its Predictive Insights Platform to give B2B marketers and sales reps deeper insights beyond traditional demographics on customers and prospects. The update improves data access and targeting and builds off the platform's existing artificial intelligence capabiliti...Read more