Semphonic Way is a web analytics framework that provides tools for better understanding of digital marketing data and managing of digital marketing investments.
If you've seen the movie “Hidden Figures,” you may recall a scene between mathematician Katherine Johnson and Al Harrison, director of the NASA Space Task Group. Continue reading...
Have you ever seen a salesperson boast about meeting their revenue targets without caring about whether the sale was profitable? Have your kids proudly showed you an A on their geometry test and ignored the fact that they haven't turned their homework in for a month? Has a delivery team...Read more
2017 will see some major changes in the big data ecosystem, driven in part by two trends. Both trends offer opportunities for data-driven organizations to stay ahead of the curve — but only if they take the time to do some preparation now. 1. Hadoop Gets Put to the Test – He...Read more