Shift is a collaborative marketing platform where agencies, companies and marketers can all meet up and work on campaigns across teams. Agencies can add their own apps to the platform to create a cross functional workspace, and each team member can have defined work roles and processes associated with them.
Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit. Continue reading...
Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales,...Read more
Understanding and engaging with today’s customers requires the best possible data. That means relying less on black box third-party data and harnessing rich first-party data from interactions with customers. Continue reading...