Shift is a collaborative marketing platform where agencies, companies and marketers can all meet up and work on campaigns across teams. Agencies can add their own apps to the platform to create a cross functional workspace, and each team member can have defined work roles and processes associated with them.
Alterian is once again an independent entity. SDL acquired the marketing automation and campaign management software vendor in 2012, but released it under a management buyout in early November. As a former executive at both SDL and Alterian, people have been asking me what I th...Read more
Marketo's new CEO Steve Lucas just put Salesforce Pardot and Oracle Eloqua on notice. "Marketo will be the clear and dominant force in marketing," Lucas told CMSWire. If history is any indication, Lucas may have what it takes to deliver. Continue reading...
Only a few months ago, businesses were scrambling to finalize their Pokemon Go strategies. Fast forward to today, and you'd be hard pressed to find anyone playing Pokemon Go, let alone discussing it in a boardroom. Digital marketing success often results from a combination of preparedne...Read more