Shift is a collaborative marketing platform where agencies, companies and marketers can all meet up and work on campaigns across teams. Agencies can add their own apps to the platform to create a cross functional workspace, and each team member can have defined work roles and processes associated with them.
Mark Ritson has some strong opinions on content marketing. Writing in Marketing Week, Ritson calls the practice "bollocks" — or as the URL puts it, "bullshit." At the risk of adding more content to what he rightly points out is an already glutted field — I disagree. Continue readin...Read more
It’s a confusing time for small businesses. New technologies seemingly arrive on the scene every day, but with ongoing conversations about minimum wage increases and upcoming elections, it’s hard to know what you’ll need in six days, let alone six months. Continue...Read more
Adobe Systems has released new capabilities in its analytics platform to help companies better analyze experiences on web and mobile applications. Continue reading...