Shopify is an e-commerce platform that enables individuals and businesses to create online stores. It includes a content management system that allows users to manage inventory, edit HTML and CSS code, create coupon and discount codes, and accept online payments online with Paypal and major credit cards.
Digital marketing experience and transactional commerce are becoming increasingly entwined, resulting in a new set of opportunities, challenges and practices. Delivering excellent commerce experiences requires business alignment across all channels, touch points and devices. Continue reading...
Paris-based advertising and marketing technology provider Criteo plans to acquire an e-commerce advertising platform for $250 million, the company announced today. Criteo's acquisition of New York City-based HookLogic will help Criteo users connect retail e-commerce sites with brands via s...Read more
Today’s customers rule their shopping experience. They research, browse, compare and purchase at any given moment and from every kind of device. This always-available digital connection has caused consumers to expect personalized experiences delivered by brands that understand thei...Read more