Shopify is an e-commerce platform that enables individuals and businesses to create online stores. It includes a content management system that allows users to manage inventory, edit HTML and CSS code, create coupon and discount codes, and accept online payments online with Paypal and major credit cards.
Your marketing strategy is in place and you’ve got the tools to get the results you want. You’re starting to translate into multiple languages and wondering how you can integrate all your systems to create brand and message consistency across all channels. Continue reading...
Even if a retailer has the hottest product, the lowest price and the fastest shipping, if their digital and non-digital experiences lack coherence they risk alienating existing and would-be buyers. Unfortunately, this happens all too frequently. Continue reading...
Let’s start with an uncomfortable truth: e-commerce companies stink at being human. Not all of them of course. Standouts do exist. Unfortunately, for the vast majority of e-commerce businesses … it’s a losing battle. Continue reading...