Marketers have been attracted to brand influencers like bees to pollen. But some of the latest influencers are demonstrating how a brand can be stung when picking the wrong influencer to represent it. Continue reading...
Performance marketing has become such an essential driver of business success that those CEOs who overlook it do so at the detriment of their business. Continue reading...
The business intelligence and analytics platform market's multi-year transition to modern agile business-led analytics is now mainstream — and the market is still evolving. That's the word from Gartner in its latest Magic Quadrant for Business Intelligence (BI) and Analytics Platforms. C...Read more