Social Performance Monitor is a SaaS application that enables organizations to gain insight into the business benefits delivered by social across various brand marketing business outcomes.
Twitter has yet to reach its full potential when it comes to ad targeting. The social networking site has long been playing catchup to Facebook, which launched its email-based targeting service in 2012. Twitter didn’t announce its “tailored audiences” service until t...Read more
Let's face it, social media networks are annoying ... but we can't live without them. Especially Facebook. The controversy around the social media giant's re-launch of Facebook Messenger has once again stirred up a nest of privacy concerns. Like all social networks, Facebook has benefits and wa...Read more
Marketing automation has its advantages, not the first of which is automating marketing channels and making things easier on marketers. Satya Krishnaswamy gets it. But the CEO of NextPrinciples and former SAP vice president hears from marketers who say you miss context in automated marketing wo...Read more