Spawnit is a veneer that sits across a user's DAM/CMS or MAM. It applies the brand rules and then bridges the output to wherever it needs to go, a la print, online, social, or mobile. Spawnit applies a user's brand guidelines then natively from a single data source, it builds and manages physical and virtual marketing collateral, as well as content needs. Spawnit automates the operational creative process concurrently and in real time.
Primary Use Cases
Brand integrity management.
For marketers, this is it. We’re well into the final holiday countdown. And this is the season that, in many ways, sets the tone for the year ahead. This is also the season to continuously test and optimize your sites and other key digital touchpoints. Continue reading...
Alterian is once again an independent entity. SDL acquired the marketing automation and campaign management software vendor in 2012, but released it under a management buyout in early November. As a former executive at both SDL and Alterian, people have been asking me what I th...Read more
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