Spawnit is a veneer that sits across a user's DAM/CMS or MAM. It applies the brand rules and then bridges the output to wherever it needs to go, a la print, online, social, or mobile. Spawnit applies a user's brand guidelines then natively from a single data source, it builds and manages physical and virtual marketing collateral, as well as content needs. Spawnit automates the operational creative process concurrently and in real time.
Primary Use Cases
Brand integrity management.
Marketo has lost its chief marketing officer for the second time in a year and has yet to fill the position. Chandar Pattabhiram, promoted to Marketo's CMO spot last August as part of an executive-team shakeup, has left the company to take a job as CMO of Coupa Software Continue reading...
Marketo customers were left twiddling their thumbs yesterday when Marketo's main website Marketo.com, along with a handful of other Marketo domain properties, went dark for several hours, leaving subscribers unable to log in. The reason, it turned out, was the company failed to renew its...Read more
Anita Brearton's official title is founder and CEO, but she says the stories she hears from clients also make her a “marketing mom.” “We hear all the marketing sob stories,” said Brearton, whose Boston-based company CabinetM offers a discovery and management platform for...Read more