Spawnit is a veneer that sits across a user's DAM/CMS or MAM. It applies the brand rules and then bridges the output to wherever it needs to go, a la print, online, social, or mobile. Spawnit applies a user's brand guidelines then natively from a single data source, it builds and manages physical and virtual marketing collateral, as well as content needs. Spawnit automates the operational creative process concurrently and in real time.
Primary Use Cases
Brand integrity management.
(Editor's note: In an email to CMSWire, a Marketo spokesperson challenged the accuracy of this story, claiming there is "complexity around the platform and architecture." Marketo executives believe CMSWire did not accurately portray "the distinction and timing between the platform and the a...Read more
Marketo made some big promises to its users during its annual customer conference last May. However, nearly 10 months after the San Mateo, Calif.-based marketing automation provider revealed plans for a major platform re-architecture project, customers and partners are still reporting performan...Read more
Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales,...Read more