Sprout Social provides social media management tools that integrate with Twitter, Facebook Pages, LinkedIn and other networks for contact management, lead generation, reporting, analytics and insight for businesses.
- HQ Location
- United States
- Year Founded
Products by Sprout
LONDON — Devising a social media marketing strategy for a global audience isn’t as simple as translating your tweets. That was one of the messages from last week's Marketing Technologist Forum 2017 in the heart of London. Tim McLoughlin, head of social media at Hotels.com, told...Read more
Social marketers who think their words alone will win fans and influence people — how to put this gently? Text is out. It had a good run, but it's pretty much over. Long form content still has its place. According to Social Media Examiner's 2016 Social Media Marketing...Read more
The millennials have taken the reins as the buying power in the United States. And whether you believe in generational differences or not, the consumer behaviors that have emerged in the last decade are here to stay. The new buying behaviors revolve around research and peer-to-pee...Read more
On the surface, social media marketing seems fairly straightforward: push out your company’s core message and promotions, build up and engage a follower base, and reap the benefits of increased traffic and ROI. Continue reading...
Search and social algorithms go under such constant and unpredictable changes that long-term planning becomes a useless and wasteful process. Take Google as an example. When it decided to cache all email images on its servers, marketers running emails with dynamic content that “ref...Read more