The Storm Platform & Measurement Hub form the basis of the DC Storm marketing intelligence offering. The Measurement Hub is a database that consolidates data across all marketing touch points, campaign events, user tracking events and customer events (CRM data).
Primary Use Cases
Digital Marketing. Campaign Optimization. Customer Experience Management.
Also from DC Storm
One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly. The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place firs...Read more
Marketers are demanding more from mobile ad campaigns. In 2017, the issue of how trust can be brought back to the space will dominate the conversation as they sort the new demands going forward. Continue reading...
Social marketers who think their words alone will win fans and influence people — how to put this gently? Text is out. It had a good run, but it's pretty much over. Long form content still has its place. According to Social Media Examiner's 2016 Social Media Marketing...Read more