Sysomos is a provider of social media analytics and business intelligence solutions to corporations, marketers, public relations agencies and advertisers.
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Hootsuite is bringing Adobe and its 90 million digital visual assets into its social media management ecosystem. The Vancouver, BC-based social media management platform announced today an integration with Adobe Creative Cloud and Adobe Stock, which includes 90 million stock photography assets...Read more
Last October, Microsoft told its Dynamics 365 and CRM ecosystem it would stop offering new customer contracts for Microsoft Dynamics Marketing (MDM) in November 2016. On Aug. 18, 2017, the Redmond, Wash.-based vendor took this a step further and announced it will discontinue MDM as of May 15, 2...Read more
CMOs, marketing professionals and agencies alike say the relationship between companies and their agencies have changed over the last three years. Chiefmartec editor and ion interactive co-founder and CTO Scott Brinker listed approximately 750 tools in his marketing technology landscape in 201...Read more
In February 2017, Google announced it was making Data Studio, which was formerly included in Google Analytics 360 Suite, available for free to any Google Apps user. After spending the last few months experimenting with Data Studio, I highly recommend leveraging the tool for your reporti...Read more
Sprout Social has introduced a new capability into its social media management platform that allows brands to build a customized chatbot for Facebook Messenger. That bot's duty? Serve as a front-line assistant to marketers and customer service professionals, providing information to custom...Read more