TagMan’s LEAP offering is a platform that enables users to manage privacy and do-not-track compliance, conditional tag loading, parallel tag loading and synchronous tag services; real-time attribution, and ePrivacy tools for marketing campaigns.
Primary Use Cases
Tag Management & Marketing Data Management
Stamford, Conn.-based Gartner recently released its second annual Magic Quadrant for Digital Marketing Analytics, naming SAS, Adobe and Google as Leaders. Continue reading...
"What do CMOs want?" I've heard this question repeatedly throughout my career — from agencies, vendors, clients and advisor organizations. I’ve even worked with clients who wondered what their CMO wants. The topic is a perennial favorite of the list post. Continue read...Read more
The cloud is the new normal. In fact, the vast majority of IT businesses have already migrated to the cloud. Cost is not longer a deal breaker, even for small- and medium-sized businesses (SMBs). Continue reading...