Tapfiliate is cloud based affiliate tracking software. It enables users to create, track and optimize their affiliate programs. The software tracks traffic between affiliated websites allowing advertisers to realize, measure, optimize and remunerate campaigns. Publishers as well are able to follow their campaigns, and find data instrumental for optimizing their income.
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An organization looking to build out a mobile app strategy or a business manager looking for a mobile solution has traditionally started with the IT department. Mobile apps can be great investments that pay off in greater customer loyalty and retention. Continue reading...
Software has completely changed the way consumers communicate with the world and many of these changes have been driven by the emergence of a powerful new player in the field: chat apps. Continue reading...
Marketing automation is a core element of any marketer’s toolset. I’ve been an avid user since 2009, but the way that I think about marketing and how I actually do my job have drastically changed since then. Nowadays, there’s a new kid on the block: Mobile Marketing Automati...Read more
Keeping tabs on mobile app performance can feel like running a submarine. There’s a ton of dials to keep your eyes on, and all of them are monitoring mission-critical systems. If too many go haywire, you’re sunk. Hewlett Packard Enterprise (HPE) wants its new AppPulse Acti...Read more
It is a move that many in the software development realm saw coming, but whose importance outside that realm isn’t instantly obvious. But yesterday, Microsoft announced its pending acquisition of San Francisco-based Xamarin, a company that helps developers use Microsoft’...Read more