TerminalFour is a provider of web content management systems (WCMS) and services. It specializes in providing WCMS to educational institutions, government and international bodies, as well as retail and financial services organizations.
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Products by TerminalFour
Ecommerce companies are jumping into strategies pioneered by the content industry to differentiate themselves from the competition. As I discussed in my previous post, we’re seeing tried-and-true tactics from the content side, such as consistent customer journeys and omnichannel con...Read more
- Mar 29
Forrester has named SAP Hybris, Intershop and Insite Software as leaders in its industry report on B2B commerce suites. All three companies were named leaders in Forrester's last report in 2015. Two other leaders from that 2015 report — IBM and Oracle — did not keep their top ranki...Read more
For decades, brands have relied on gut intuition and over-generalized best practices to drive their marketing programs. But sustainable success in today's competitive landscape requires something more sophisticated than a strategy driven by the highest paid person's opinion. Continue reading...
How analytics have evolved. Who would’ve thought just a few short years ago that we'd be speaking about predictive analytics and machine learning in the same sentence? Predictive analytics has existed for decades. Continue reading...