The Web Technology Group
The Web Technology Group is a division of Appalachian State University engaged in exploring technologies beyond what is covered by the standard curriculum and realizing flexible and customizable IT solutions for any user.
- HQ Location
- United States
- Year Founded
Products by The Web Technology Group
“In measurement,” wrote CMSWire’s Gerry McGovern last February, “you must constantly ask this question: Am I measuring what is important?” If at some point the answer came back “No,” would you stop constantly asking? And what measures would you be willi...Read more
(As part of our Throwback Thursday series, we're resharing some essential information about digital experience (DX). A broad and evolving term, DX spans the range of experiences that people have with an organization's communications, products and processes on every digital touchpoint, from...Read more
Just a few years ago the world was leaving Microsoft for dead — a company that couldn't innovate, refused to play nicely with others and even bought the wrong things, like Nokia and Yammer. Early incarnations of the Surface were commercial disasters. Even Gartner predicted...Read more
The good news: The proliferation of communication channels in the last few years has created countless pathways that a customer journey can take, providing brands with more opportunities and touchpoints to engage with customers than ever before. Continue reading...
Digital customer experiences involves a lot of moving parts — encompassing multiple touchpoints, channels and stages of a customer's lifecycle. Old styles of testing often give a partial or limited view of what is or isn't working. Continue reading...