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Everyone talks about digital transformation. You can't avoid it. Have you ever considered renovation rather than transformation? That's how Sergio Zyman views it — "digital renovation." Zyman's book, "Renovate Before You Innovate," recommends improving existing tools...Read more
Accenture announced it has bought Paris-based OCTO Technology, a consultancy firm specializing in digital transformation services and software development. Dublin-based Accenture will fold OCTO into Accenture Digital to "expand (its) digital service offering in France. Continue reading...
In “The Founder,” Michael Keaton plays Ray Kroc, the businessman who took a lowly hamburger stand called McDonald’s and transformed it into an international powerhouse that employs 1.5 million people (making it the second largest private employer in the world) with revenues of...Read more
Not too long ago we had to convince a search conference security had an important role in search. We've come a long way. Content security within search is now widely recognized as a requirement. Continue reading...
Gartner predicted in 2012, that by 2017 CMOs would outspend CIOs on IT. The prediction was right on the money. Marketing and advertising technology budgets have continued to rise in the years following the prediction, according to a 2016 survey by the research firm. Continue read...Read more