Yesmail Email Platform is a multi-channel marketing platform providing e-mail campaign management, database information management, social media and mobile marketing, integrated data analysis, and media solutions serving large enterprises.
Email — a workhorse tool you rarely think about but can't live without — has been recast by Google as cool, useful and, most importantly, as relevant as ever despite the dominance of social media. How? Email is the driver behind one of the new tools Google unveiled for Adverti...Read more
In fact, two new studies demonstrate that brands and marketers still face significant obstacles to adoption, especially on mobile. But the biggest challenge may be behavioral. As we recently explained, more than 90 percent of retail sales still occur in physical stores. Continue read...Read more
A marketing email that isn’t delivered is worthless. To help marketers get a better handle on what gets through, Yesmail Interactive is introducing a new in-house email deliverability service. Continue reading...