An ad shows a man with rolled up sleeves standing in front of a rugged machine. Sounds perfect, right?
But as Alan J. Porter informed us, the company needed to pull the image because rolled sleeves were a safety violation in its biggest market.
Managing digital assets goes much farther than providing the proper logo or the right picture for a campaign — though it does that, too.
Digital asset management (DAM) platforms work on two fronts: on the one hand delivering a consistent view of the brand to customers and on the back end helping with the ingestion, discovery, re-use and proper distribution of assets.
Join us tomorrow to discuss the role DAM platforms play in delivering experience consistency and the ways DAM is changing. And, of course, no conversation about DAM would be complete without some metadata talk.
The Tweet Jam will kick off at 10 am PT/ 1 pm ET/ 1700 GMT. Join in on Twitter using the #DAMChat hashtag, using the chatroom of your choice (Twubs, TweetChat, tchat.io, etc) or through CoverIt Live, found below on the day of the jam.
The following questions will guide our conversation, though you never know what twists and turns a Tweet Jam will take:
- Name three ways DAM ensures brand consistency.
- What consequences does improper use of digital assets carry for a brand? How does it impact consumers?
- Why is it important to have comprehensive reporting on who has used what digital assets, when and how?
- What challenges do businesses face when integrating DAM with other critical systems? How can they surmount them?
- What role does metadata governance play in DAMs?
- We usually discuss DAM in relation to marketing. What other lines of business does DAM support?
- What direction do you see DAM moving in the next five years?
Though everyone is encouraged to join in, the following practitioners will be on hand to keep the conversation flowing:
- Chantal Schweizer, Senior Taxonomist at Earley Information Science — @ladyschweizer
- Jake Athey, Director of Marketing at Widen — @JakeAthey
- Jens Lundgaard, Founder and CEO of Brandworkz — @jenslundgaard
- John Zimmerer, Director of Marketing at Topdown — @johnzimmerer
- Julie Allouch, Director of Digital Ops at Nuxeo — @julieallouch
- Laura Fu, Brand Content Specialist at Brandobility — @brandobility
- Laurel Norris, Training Specialist at Widen — @neutrinosky
- Leslie Weller, Director of Marketing at Canto — @Leslie_Weller
- Lisa Grimm, Technical Program Manager at Amazon Web Services — @lisagrimm
- Łukasz Szostak, Vice President, North America and Partner at TBSCG — @lukaszszosta
- Tony White, Founder and CEO at Ars Logica — @arslogica
A few things to keep in mind:
- Introduce yourself with your first #DAMChat tweet. Include your name, job title and organization you work for
- Answer question one (Q1) with A1, Q2 with A2, etc. — and always include the #DAMChat hashtag (many of the chatrooms will include it automatically). For example, "@bigbird A4 Interoperability between systems requires an industry-wide standard. CMIS4DAM could help, but is currently stalled #DAMChat"
- Please don't pitch products or services — stay knowledge focused
- Keep the discussion professional, but informal
- Remember that this is a public chat — be thoughtful
We hope to see you tomorrow!