Nuxeo is an open source content management platform with a DAM advantage. 

And now the company strengthened its already formidable digital asset management (DAM) capabilities by integrating its platform with Google’s Cloud Vision API.

The new Nuxeo plugin, Nuxeo Vision, has been developed to support the Google Cloud Vision service, as well as  future image recognition engines.

According to Brendan Coveney, Chief Revenue Officer for Nuxeo, the integration is a logical fit that offers a solution to one of the major problems enterprises are experiencing with digital assets.

DAM Challenges

Coveney told CMSWire tagging is a persistent DAM challenge.

“We talk to a lot of companies that have to outsource tagging for photographs and images and videos. We even see businesses whose sole business is tagging. This means a lot of enterprises are spending a lot of time and effort and money on this.”

By integrating Google’s Cloud Vision API,  Coveney said Nuxeo can offer its customers the ability to tag themselves, easily and cheaply — and to a degree that has not been possible to date.

“When we saw that Google had a possible solution for this [tagging], we tested it and it’s pretty incredible,” Coveney said.

“The accuracy is amazing. It can even identify facial expression. You can do, for example, a search for ‘happy’ people and it will turn up people with happy expressions – it’s unbelievable the artificial intelligence built into that.”

Google’s Cloud Vision

Google Cloud Vision API enables developers to understand the content of an image by using powerful machine learning models in a REST API.

It classifies images into thousands of categories, detects individual objects and faces within images, and finds and reads printed words contained within images.

Users can build metadata on their image catalog, moderate offensive content, or enable new marketing scenarios through image sentiment analysis.

In practical terms, the API will enable developers create apps that can parse the emotional content contained in a photo or image.

The result is that the image features detected by the Google Cloud Vision service are made available for use with Nuxeo process automation and business logic, and can also be stored as metadata and tags on the content object

Additionally, the Nuxeo plugin enables developers to specify business logic for customized operations, such as invoking workflows based on the presence of automatically added image metadata.

Nuxeo’s Strategy

Coveney said the integration goes to the heart of Nuxeo’s content everywhere strategy, which refers to the increasingly obvious fact that the world of enterprise content management (ECM) has shifted to content in repositories ... just about everywhere.

“In the old days of ECM, where everything was stored on one sever or one computer are gone. Now content is everywhere — in Box, Dropbox, Google, Google Drive or Office 365,” Coveney said.

The problem is harnessing that information.

Writing about issues around what he describes as deep content, Nuxeo CEO Eric Eric Barroca pointed out that:

“In a world of big data-powered insights, real-time analytics, living business processes and dramatic change in the way we produce and consume a fast growing and massive amount of content, the ECM world has been a sleepy giant.”

And digital assets, including photos and videos is becoming increasingly important for enterprises.

“DAM in the past has been a marketing thing. It’s been hidden away in a silo in the corner where no one paid attention. Now, though, it’s everywhere. Even things like the intelligence services or the police services — the amount of video and photos they are producing is incredible, “Coveney added.

He also points to compliance issues around video or images, in much the same way they are compliance issues around documents and other kinds of content.

“What you have to remember is that everyone is a producer these days and the amount of photos and videos lying around the enterprise, even from a regulatory point of view this is a problem,” he said.

“There’s videos of corporate deliberations, meetings about what they [executives] are doing and what they are going to be and all that has to managed. DAM has switched from being a silo to being part of the core corporate polices.

In the meantime, Nuxeo continues to build up its other capabilities. In early April it will release version 8.2 that comes with support for Box and Office 365 to add to existing support for Google Drive and Dropbox. It will also continue to focus on scalability as well as its NoSQL database capabilities.