A rich, meaningful digital experience is the key to effective engagement in today's integrated digital world. It's a business imperative enterprises need to pursue to cultivate and captivate the always-connected consumer.
Digital experience is something we spend a lot of time thinking about at CMSWire. That's why we can say with certainty that the future of your business depends on your ability to adapt, transform and take advantage of new ways of connecting with your customers.
Your website doesn't constitute your web presence — much less your digital presence — and your home page is increasingly irrelevant. And if you've cobbled together your company's digital experience (DX) from content management practices and technologies that were established 20 years ago, it's time to take action.
But Where to Start?
With the weekend close at hand, we'd like to offer you some thoughts to ponder (and some excellent reading material for more information):
- Marketers have yet to fully embrace a shift from pure product marketing and interrupt advertising to an editorial focus on building audience. Read more: Marketers Haven't Mastered Digital Transformation
- Brands today are realizing as never before that fostering customer engagement hinges on delivering a targeted, personalized and connected brand experience across every channel and device, both online and offline. Read more: 5 Fast Rules of Digital Experience Success
- Digital customer experience is forcing organizations to rethink everything from their vision and mission to their technology, operations and the ways they engage with their customers. Read more: What You're Missing About Digital Experience
- Intentionally or unintentionally, DX and WCM software vendors have put up a virtual wall between technical and non-technical users. Read more: Digital Experience, WCM Practitioner Tools Largely Disappoint
- Most companies still think of digital experiences in terms of destination, but users increasingly expect content to come to them. Read more: Digital Experience Combines the Best of Push and Pull
- Good business today meets customer expectations for seamless, invisible service that predicts their needs and wants. Read more: Understanding the Theory of (Digital) Evolution
- Serving up the right content to the right person through the right channel at the right time is a seductive — but unrealistic — vision. Read more: Let's Get Personal: Content Experts Share Their Advice
- Organizations need to support a seemingly endless number of digital touchpoints to create the ideal customer experience, and they need to keep up with their customers’ changing digital preferences. Read more: What Will Your Digital Experience Look Like?
- Marketers need to move beyond search to create individualized experiences across every stage of the customer lifecycle. Read more: Behind Every Digital Experience is an Individual Consumer
- Customer journeys are not linear, nor are they static, and therefore they cannot be adequately defined using a standard journey-mapping tool. Read more: From Here to Infinity: Personalizing Every Customer Journey
The idea of digital transformation can be daunting. But you don't have to tackle it alone.
CMSWire will be returning to Chicago this November to take the global pulse of digital customer experience at our second annual DX Summit conference (#DXS16).
DXS16 will be held Nov. 15 and 16 at the Radisson Blu Aqua Hotel Chicago, with a full day of pre-conference workshops on Nov. 14. Brice Dunwoodie, publisher of CMSWire and president of its parent company, Simpler Media Group, Inc., is bringing together a host of specialists to help you and the organizations you represent gain essential insight about the broad and evolving field of digital experience.
Stay tuned for a brand-new DX Summit 2016 website. In the meantime, visit the current DXSummit.com for more information on how you can participate, as well as to view exclusive interviews and highlights from last year's conference.
And mark your calendars: We'd love to have you join us to share strategies, network with your peers and exchange ideas on trends, best practices and lessons learned. It'll be inspirational, educational ... and a whole lot of fun!
We're excited about our early lineup of speakers, including Ars Logica founder and veteran analyst Tony White; Customer Carewords founder and CEO Gerry McGovern; Pierre DeBois, principal and founder of Zimana; and Deb Lavoy, founder and CEO of Narrative Builders.
Title image by Chetan Menaria