Montreal-based Orckestra, a provider of cloud-based multichannel commerce solutions, expanded today with the acquisition of Composite, Danish open source content management software vendor.
Orckestra plans to integrate the Composite C1 content management system (CMS) with its Commerce Orchestration Cloud to enhance the personalized e-commerce and in-store shopping experiences it provides to mid-to-large retailers, grocers and branded manufacturers.
Orckestra boasts the integration will help its customers unify content and commerce across all digital and physical consumer touchpoints.
It will also help Orckestra grow its customer base from North America to Europe through a new office in Copenhagen, the companies indicated.
Blending Open and Closed Source
"We are very excited," Composite CEO Oskar Philip Lauritzen told CMSWire.
"This is great news for us at HQ and the open source C1 community, and partners and customers throughout the world. I believe this is unique, and a great example of how open source and closed source software can combine offerings."
The Orckestra vision is to become the world's leading commerce platform in the cloud, he continued.
Lauritzen reassured C1 clients that Orckestra will continue to support the C1 open-source offering.
"In addition to integrating C1 in Orckestra’s software offering, we will continue to offer our free open source CMS as a stand alone product with the commercial extensions and services we have offered so far. With the ongoing integration of the combined power of our two companies, however, we will have far more to offer in going forward," he said.
The acquisition means Composite's open source project "will become part of a much bigger family," adding that "lot’s of cool stuff is coming our community's way."
Enhancing Digital Experiences
Composite has been making content management software since 1999. It began development on C1 in mid-2007 and released C1 as free open source software under the Mozilla Public License in 2010.
Composite markets C1 to companies that want "a professional, but budget friendly website, that scales out in the cloud and integrates with the Microsoft suite."
Composite won the 2014 Critics’ Choice Award for Best Free .NET CMS. Now used in more than 150 countries and translated into 10 languages, it was recognized for its functionality, extensibility and scalability.
Today's acquisition "reinforces the high quality and innovation our clients and partners deserve, leveraging both companies’ investments in Microsoft .NET technologies and Azure cloud," Lauritzen said.
Orckestra CEO and President Louis Fournier said it builds on his company's momentum to drive digital customer experiences. He expects C1's technology to reduce time-to-market for his customers and "improve their abilities to manage content and commerce in one place."
Composite C1 will be added to the Orckestration commerce suite, "strengthening the essential commerce services core to the platform: PIM, Commerce, Order Management and Experience Management, plus Mobile Pick and Pack," Lauritzen explained.
The combined product enables Composite's ecosystem of partners to deliver future digital solutions across content, commerce and delivery channels, particularly in .NET and in the Microsoft Azure Cloud ecosystem, he added.
Who's on First?
Following the acquisition, Lauritzen will become partner and General Manager for Orckestra in Europe. The company will become a wholly owned subsidiary of Orckestra and the integration of the two companies will take place over the next six months.
A Microsoft Gold partner, Orckestra was founded in 2006. The company has about 150 employees in offices in Montreal and Austin.
In July, Orckestra announced a strategic partnership with MediaValet, a provider of cloud-based enterprise-class digital asset management software. The partnership is intended to help Orckestra’s omnichannel commerce customers deliver better consumer experiences.