Take the guesswork out of marketing
What can brands do to improve their DX testing and optimization? PHOTO: Kaboompics

Digital customer experiences involves a lot of moving parts — encompassing multiple touchpoints, channels and stages of a customer's lifecycle. 

Old styles of testing often give a partial or limited view of what is or isn't working. What can brands do to improve their testing and — more importantly — ensure those results prompt change? Join us tomorrow to discuss testing and optimization tips that create consistent, successful digital experiences for customers.   

The Tweet Jam will kick off at 10am PT/ 1pm ET / 1700 GMT on Oct. 27. The broader CMSWire community is invited to take part. Join on Twitter with the #DXchat hashtag, by logging into your chatroom of choice or through CoverIt Live, found below on the day of the Tweet Jam.

The Questions

Tweet Jams rarely travel a linear path, but the questions below will guide our discussion:

  1. How can brands ensure their testing strategies align with customer expectations of digital experience?
  2. What steps should brands take to optimize the entire digital customer experience rather than isolated touchpoints?
  3. How can businesses prioritize competing metrics? In other words, how do you align different internal stakeholder's vision of success?
  4. Beyond A/B testing, what other methods of testing should brands adopt?
  5. Where does segmentation fit in testing and optimization? Do most companies use it to their advantage?
  6. What advice would you give businesses to ensure that the insights they gather from testing prompts improvements to the DX? 

The Participants

While we encourage anyone interested to join the conversation, we always have some experts on hand to keep the discussion flowing:

  • Chantal Schweizer, Senior Taxonomist at Earley Information Science — @ladyschweizer
  • Krista LaRiviere, Co-founder and CEO at gShiftLabs — @KristaLaRiviere
  • Pierre DeBois, Founder at Zimana — @ZimanaAnalytics
  • Akin Arikan, Director of Business Strategy at Clicktale — @akinarikan
  • Keith LaFerriere, Chief Experience Officer at Verndale — @verndaletweets
  • John Zimmerer, Director of Marketing at Topdown — @johnzimmerer
  • Kevin Lindsay, Director of Product Marketing at Adobe — @kevlindsay
  • Katie Sullivan, Marketing Director at Siteworx — @katiesullisays
  • Momchil Kyurkchiev, Co-founder and CEO at Leanplum — @leanplum
Live Blog Tweet Jam: Taking the Guesswork Out of DX #DXChat

Participation Guidelines

A few things to keep in mind:

  • Introduce yourself with your first #DXchat tweet. Include your name, job title and organization you work for 
  • Answer question one with A1, question two with A2, etc. — and always include the #DXchat hashtag. For example, "@bigbird A3 Businesses must ensure stakeholders share a common vision of what success means #DXchat" 
  • Please don't pitch products or services — stay knowledge focused 
  • Keep the discussion professional, but informal 
  • Remember that this is a public chat — be thoughtful

Still confused how to join? Read this

We will see you tomorrow!