When Deb Lavoy wants to quickly understand a website’s performance, she uses the magical three second test. Three things, three seconds. "An inhale and an exhale. That’s all you get from a website visitor. That’s the amount of time you have to get a person on board — at least a little bit. At least enough to earn their second breath to make your case," said Lavoy, the Founder and CEO of Narrative Builders and one of the speakers for CMSWire's DXSummit in Chicago in November. Read more.

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