For most organizations, it’s not a matter of if they will migrate to the cloud.

It's simply a matter of when.

Digital technologies have changed the way people work and the ways they engage, and opened the door to working from any place, at any time. The cloud is an important component of that new paradigm. 

But here's the thing: Enterprises often think of the transition to the cloud as moving stuff from one end to another. A lot of stuff.

“That can be quite depressing,” said Craig Wentworth, principal analyst at MWD Advisors, a technology advisory and research firm based in Horsham, England. 

It doesn’t have to be.

Wentworth and David Le Strat, senior director of product management at Oracle, will drive home this point in an upcoming CMSWire webinar. The one-hour webinar, sponsored by Oracle, will explore "The Road to Cloud: Digital Experience Best Practices." It will take place at at 10 a.m. PT/1 p.m. ET/ 7 p.m. CET on Wednesday, Aug. 24.

Changing Digital Enterprises

Wentworth and Le Strat will explain how to leverage IT investments while embracing new digital imperatives to meet customer, partner and employee experiences. They'll also discuss how to overcome common challenges and hurdles of cloud adoption, and outline trends in cloud, content and experience management solutions.

Craig Wentworth and David Le Strat

“The thrust of it is really about how things are now changing in the way that digital enterprises work,” Wentworth told CMSWire. “How they are able to facilitate collaboration amongst their employees. How they’re able to get really rich really valuable collaborations going and increase the quality of the experience their employees get. That also raises the quality of the experiences customers get — partly because of the effect of improved ways of working. It’s using new tools new and techniques and models.”

But how do you get there? How can cloud technologies power organizations with massive legacy systems? 

Take a Risk-Based Approach

“This is not solely something a born-in-the-cloud or born-digital company can do,” Wentworth said. “Everybody can do this. Everybody can modernize their infrastructure, and they don’t have to rip and replace everything. You can adopt elements of cloud technologies and approaches to go with it and blend it in with your existing infrastructure if you do it in a smart way.” 

It’s not about “boiling the ocean,” as Wentworth put it. Some of his clients look first at where they will get the most value and most wins.

They take a risk-based approach.

“They look at the systems they’ve got, the existing investments they’ve got and look at the processes they currently have deployed,” Wentworth said. “And they take a risk-based view about which ones are more likely to get them value if they change the way they do things. They’re thinking more about the outcome, an outside-in approach rather than 'cloudifying' their existing processes.”

Title image "Airplane" (CC BY 2.0) by EDrost88