Responsibility for digital growth and transformation at billion dollar businesses is evenly split among a wide range of job titles. And while that may seem at first blush to be a good thing, Accenture Interactive suggests it reflects a lack of common structure across organizations.
In a new study, “Organizing for Digital Success,” Accenture found almost half (46 percent) of the 200 US digital executives surveyed said the digital transformation champion is someone lower than C-suite level.
The CMO is in charge of digital transformation at about a third of market leading digital companies (defined as organizations that earn more than half of their revenue through digital). But only 15 percent give the reins to the chief digital officer and another 12 percent said a senior digital executive is responsible.
Maybe that explains why digital transformation is so hard to execute.
In other enterprise technology news ...
MarTech Firm Targets Salesforce AppExchange
Livingston, Mt.-based PFL, a marketing technology provider, just launched Tactile Marketing Automation (TMA) on the Salesforce AppExchange.
Company officials said the TMA app helps Salesforce customers to personalize and trigger the send of “high impact tactile messaging” from Salesforce CRM. It is intended to compliment its sister app for Salesforce Marketing Cloud’s Journey Builder.
Features enable marketers to:
- Personalize messaging based on profile attributes, digital activity and business rules
- Programmatically send any size direct mail using Salesforce standard objects
- Receive delivery alerts on dashboards for follow-up calls
- Track promotional history and gain insight into content performance
“From generating more qualified leads as part of account-based marketing programs to driving community engagement, we’re excited to see the number of different ways Salesforce customers are using this solution to grow their business,” Andrew Field, CEO at PFL, said in a statement.
KCura Hires Financial Exec
Chicago e-discovery software provider KCura hired Jason Ream, former chief financial officer of SolarWinds, to oversee core internal operations and financial strategies.
At SolarWinds he was instrumental in a successful IPO and a subsequent effort to take the company private again in a $4.5 billion sale, kCura officials said. He is expected to help kCura scale in a $2 billion market and solidify its “commitment to e-discovery."
In a statement, Andrew Sieja, founder and CEO of kCura, said, “To keep innovating our product and delivering the experience we want to provide our customers, we need to continue growing the organization in a smart way." He added that Ream's experience will help the company continue to provide the same level of support to its customers as it scales.
LogMeIn Revenue Up 30 Percent
Boston cloud-based connectivity company LogMeIn reported revenue of $79.7 million for the first quarter of this year, up 30 percent compared with the first quarter of 2015. The company closed the quarter with cash, cash equivalents and short-term investments of $226.5 million.
“We had a great first quarter and very strong start to the year,” Bill Wagner, president and CEO of LogMeIn, told investors. "Our Collaboration, Identity and Access Management and Service Clouds all saw double digit year-over-year revenue growth, and our key strategic products significantly outperformed the business, overall.”
LogMeIn is also known for Join.me, a free screen-sharing, web-based tool.
The investment in Digital Foodie will accelerate the development of Foodie’s omni-commerce cloud platform that powers on-demand ordering, personalized shopping planning, digital commerce, order management and fulfillment for enterprise and small grocers, according to officials involved in the deal. Digital Foodie will have its headquarters for North America at EnterWorks’ offices outside of Washington, DC.
“Our scalable cloud platform allows grocers of all sizes to quickly deploy an advanced on-demand commerce solution," Kalle Koutajoki, co-founder and CEO of Digital Foodie, said in a statement. "Foodie built its foundation in the highly competitive European market with a customer base that includes the largest Finnish grocer, S-Group."
Title image by Kaleb Nimz