What motivates someone to like something on Instagram? 

On a very basic level, a person taps “like” or “thumbs up” to show support or encouragement. But researchers at Pennsylvania State University suggest there's more to be said about who we follow and what we like on social networks like Instagram — and that there is actionable information for marketers to learn from the data. Read more.

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Title image "instagram" (CC BY 2.0) by jenschapter3