A workforce management provider is joining with a retail marketing solutions provider to provide clients with a real time, comprehensive view into retail operations, company officials said.

San Francisco-based Gigwalk is aligning with Information Resources Inc. (IRi), a Chicago provider of solutions and services for consumer, retail, media and over-the-counter healthcare companies.

The two companies are combining IRi's Liquid Data technology platform with Gigwalk’s Mobile Crowdsourcing solution.

'More Accurate, Broader Insight'

David Hale, CEO of Gigwalk, promised the combined data capabilities will provide clients with "a more accurate, immediate and broader understanding of the impact their retail marketing spend is having on their overall business."

Gigwalk has two enterprise-level offerings: Mobile Crowdsourcing, a network of 750,000-plus mobile-enabled independent contractors (“Gigwalkers”), and Gigwalk Enterprise, a private distributed workforce management solution. IRi’s Liquid Data platform is a data management tool that offers real time predictive analytics and insights on a mobile technology platform.

Company officials claim the alliance gives users the ability to manage and deploy an on-demand workforce to collect data and intelligence.

Joint customers have access to:

  • Audit services, including the option to conduct flash audits that can be executed within 48 hours
  • Analytics integration, measuring and optimizing brand lift by feeding Gigwalk retail execution data into the IRi Advantage Platform
  • Consumer and shopper marketing intelligence, providing the ability to conduct custom surveys, such as new-trier Surveys, mobile panels, etc.

Andrew Appel, president and CEO of IRi, said the partnership will give customers real time visibility into their daily operations "so they can derive maximum return from their retail marketing activities.”

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