Hootsuite released an iOS app today that company officials claim helps digital marketers share relevant content more easily from mobile devices.
Suggestions for mobile allows users to discover, schedule and share content to “stay relevant and timely,” the company boasted. Hootsuite already had Suggestions, but not for mobile.
“A strong social media presence requires lots of great content and constant engagement which can be very time-consuming,” said Matt Switzer, vice president of corporate development & labs at Vancouver, British Columbia-based Hootsuite.
“Suggestions … not only saves time but allows users to build deeper relationships across their social channels. With the Suggestions app, users have the convenience of Suggestions on their mobile phones. It’s targeted for individual users, SMBs and large organizations.”
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With the Suggestions app, Hootsuite officials promise users can:
- Obtain a real-time feed of suggested content that correlates with their interests
- Select relevant articles
- Share content to any social network
- Auto-schedule to post content
“Suggestions for mobile provides a curated list of timely articles and blog posts catered to the user’s interests and expertise,” Switzer said. “Users can share this content to any social network with a single swipe. You can also auto schedule to post content at the optimal time to reach followers.”
After speaking with customers and market research, Hootsuite determined a pain point among content curators: lack of quality content as well as a lack of diversity in topics and subject matter.
“To solve this pain point,” Switzer said, “the Hootsuite Labs team built a proprietary content engine from the ground up that delivers high quality relevant, and diverse content from hundreds of top tier sources like CNN, BBC, WSJ, Time, National Geographic and the New York Times, as well as thousands of niche blogs and websites.”
Switzer said the need to find relevant, quality content that’s easy to share “was so resoundingly important to our customers we decided that this service shouldn’t come at a premium price,” he said.
The service is free for all users and allows them access to share up to 10 pieces of content per week. Users can share more content under different plans.
“While this is a standalone app,” Switzer said, “it integrates seamlessly with the Hootsuite experience and automatically connects to a user’s Hootsuite account. Content scheduled via the app is instantly added to a user’s publishing queue within Hootsuite and makes full use of other convenient Hootsuite features.”
Hootsuite claims to have more 10 million users. It was founded in 2008 and has a workforce of more than 600.