Video is a popular channel, Forrester researchers report, for both internal communication with employees and external communication with customers and partners. Gartner predicts large companies will stream an average of 16 hours per worker per month by 2016.
Idomoo banks all of its technology on personalized video. Its platform is geared toward arming marketers with data-driven opportunities to connect with prospects visually.
Today, the New York City-based provider released a solution that takes the personalized video creation process and bundles it into one system. The new solution — called the Dynamic Storybuilding Suite — is part of the Idomoo Personalized Video (PV) Cloud Platform. According to officials, it automates and streamlines the personalized video creation process.
Visual = Better
Ronit Soen, head of marketing for Idomoo (which stands for – “I do movies”), told CMSWire digital communication “basically controls and grows in each and every segment.”
However, traditional marketing communication channels have “become less and less effective” because they’re based mostly on textual information.
“Our brain doesn’t received it as well as visualized information,” Soen said. “Results can be much higher compared to any other digital channel.”
Naturally, Idomoo officials would say that. But video is booming. Just look at Facebook. Ampere Analysis found most content providers have used Facebook for branding and awareness purposes, and trial revenue-sharing collaborations with NFL and Fox Sports make it a "serious challenger to YouTube’s dominance."
The new Storybuilding Suite Idomoo platform includes:
- A web-based wizard tool to build and customize the video as well as choose ready-made video scenes
- After Effect plugin to build additional scenes
- Data Integration allowing for data upload from any data source
- Idomoo Player for experience from mobile and desktop
- Landing Page Builder that offers configuration of the destination landing page
CRM Data Connect
The Dynamic Storybuilding Suite is part of Idomoo’s next generation Video Cloud Platform, which also includes Idomoo’s Full Service personalized video offering and Dynamic Video Ads, as well as Video Templates.
“We’re providing an outstanding customer experience through personalized video,” Soen told CMSWire. “We’ve combined video and data to provide a personalized video that speaks to customer preference, purchase history, needs and interests. It’s connected to CRM data and is a customized message generated in real time.”
The news comes six months after Idomoo released its next generation Personalized Video Engagement Platform for customer success, marketing and loyalty programs.
The new Idomoo platform includes:
- Real time video engine
- Data personalization
- Idomoo social
- Multi-channel distribution
- Data analytics
- Self-service templates and APIs